IP strategy: What's important

What is a good IP strategy and why is it important?

A well thought-out IP strategy is the key to protecting and maximising the value of your intellectual property rights. 
But what makes a good IP strategy and why is it so important?

  • Protecting intellectual property: A smart IP strategy helps to protect your competitive advantage and your business model.
  • Increasing value: By protecting your technologies with patents, you can increase their value and tap into additional sources of revenue, for example through licensing.
  • Competitive advantage: A well thought-out IP strategy enables you to better assert yourself in the competitive environment. A granted patent can exclude competitors from the market (prohibition right through patent!).
  • Risk minimisation: By proactively handling your IP rights, you can reduce or avoid potential risks such as patent disputes, e.g. through cross-licensing.
  • Long-term growth: A long-term IP strategy takes into account not only current needs, but also future products, developments and technology trends in order to keep your company on course for growth.

The IP specialists at TLB GmbH offer advice and information for start-up teams. Contact by e-mail: Dirk Windisch or Leon Windel or phone 0721 790040